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Tuesday, August 25, 2009
Everybody has their favourite ways to build their email lists and keep their subscribers interested. Here are a few more autoresponder tips for email marketing. © GT Bulmer Web Biz Opportunities - StarrBizz.comIn the previous Web Bizz Blog post, I listed five interesting ways to use your web biz autoresponder. Today, I'll just get right to it and give you a few more handy autoresponder tips. 1) Publish testimonials and endorsements that you receive from satisfied customers. Many prospects respond well to positive comments from other happy customers. One recommendation: make sure the testimonials and endorsements are true and verifiable. It's YOUR reputation on the line. 2) Publish a thorough list of Frequently Asked Questions. Keep a record of all questions you have received from prospects and customers and all answers you have provided. Add to this list any additional questions and  answers regarding your services that prospects or subscribers may potentially be interested in. 3) Publish a complete price list of all the products and services that you offer. You could also include order forms, product descriptions and other sales material. 4) Publish any terms and conditions related to your services or business transactions. You could include return and refund policies and after sales service information. 5) Publish information and articles from the inner pages of your website in autoresponder format. Visitors may not read every page on your site.  Also, in autoresponder format, they can easily print out desired pages for reading when offline. Obviously, not every idea presented here will be suitable for or appeal to every web biz marketer. I present these tips for your consideration and enlightenment only. You must choose what is workable for you and your Internet home business. I just think it is helpful to read about more autoresponder tips for email marketing so that you can find the ideas and inspiration necessary to advance your marketing business.  Sincerely, GT Bulmer StarrBizz.com - Home Based Internet Business OpportunitiesYOUR COMMENTS: Want to leave a comment about this post or read comments from other visitors? Click on the post title, then scroll down the page to the "Post a Comment" button. Resource Links:------------------------------------------------------------------------------------------- * Now! Profit From The Greatest Mastermind Ever Assembled!* An Affordable Business Opportunity - FREE to Join!* StarrBizz.com - Home Based Internet Business------------------------------------------------------------------------------------------- Labels: email marketing, home based business, internet marketing, web biz, web biz marketing tips, work from home
    
   
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Sunday, August 23, 2009
Internet marketers use an online autoresponder to build and maintain email lists and to send follow-up messages to subscribers. Today's web biz blog will highlight a few autoresponder tips for email marketing. © GT Bulmer Web Biz Opportunities - StarrBizz.comWhen you start your Internet based home business, everybody tells you to focus on building your list. " The money is in the list," they say. They tell you to place opt-in forms on your web pages to collect names and addresses, and they tell you that once your list starts to grow, you should send follow-up messages to your subscribers to get them interested in your other products and services.  That's all great advice, but what exactly do you SEND to your subscribers once you have them on your list? Experienced Internet Marketers have this figured out but newcomers to the business are sometimes left wondering what the next step is. Here are a few innovative ways to use your web biz autoresponder: 1) First and foremost, use your autoresponder to collect leads. Leads are the people who have shown an interest in the types of things you have to offer. Your autoresponder will collect and archive their names and email addresses. You entice them to opt in to your list by offering a free newsletter, e-marketing course, series of niche-related reports or whatever you choose. 2) You might use the niche-related reports as the incentive to get them signed up in the first place, or if they are signing up for some other benefit, then you can mix  mailings of reports in with the regular autoresponder mailings. The reports should be related to the theme of your website. 3) Send periodic customer satisfaction surveys through your autoresponder. Subscribers who respond to the surveys will provide you with valuable information and insight that will help you improve your website and your service. 4) Publish eBooks in autoresponder format. If you have free eBooks that you give away, or if you can find sources online where you can get free eBooks related to the theme of your website, send them through your autoresponder. 5) Do you have some past blog posts that you are especially proud of, or that contain highly relative information of interest to your subscribers? Tidy up the posts if necessary and send them as part of your autoresponder series. As mentioned earlier, the purpose of your autoresponder is to archive the names and emails of subscribers and to send follow-up messages to them. The reason you do this is so you can include ads and promotional messages selling your web biz products, services and programs. You don't want to send a steady stream of ads and promos or you will risk losing the attention and the confidence of your prospect, so it is important to send non-promotional and informative material more often than the promotional material. The autoresponder tips for email marketing suggested in this web biz blog post should give you a few ideas to work with to keep your mailings informative, helpful and appealing to your subscribers. Sincerely, GT Bulmer StarrBizz.com - Home Based Internet Business OpportunitiesYOUR COMMENTS: Want to leave a comment about this post or read comments from other visitors? Click on the post title, then scroll down the page to the "Post a Comment" button. Resource Links:------------------------------------------------------------------------------------------- * Now! Profit From The Greatest Mastermind Ever Assembled!* An Affordable Business Opportunity - FREE to Join!* StarrBizz.com - Home Based Internet Business------------------------------------------------------------------------------------------- Labels: email marketing, internet based home business, web biz marketing tips
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Saturday, August 1, 2009
Despite industry efforts to crack down on the overwhelming glut of unsolicited email, many perpetrators still exist. Wise consumers are learning to block or ignore unwanted mail, but many still get taken in by bogus offers and trickery. Fortunately, respectable web biz marketers use permission-based email marketing. © GT Bulmer Web Biz Opportunities - StarrBizz.comThere has been some concern in recent years that email marketing has become unreliable, that technology and enlightened consumers have rendered ineffective the process of marketing by email. The good news is you can still market by email if you approach the process with respect for your target market. The best way to do this is through permission-based email marketing. In this day and age, getting permission from your prospects before ever sending them a single piece of mail is vital. Experienced marketers know this and marketing newbies would do well to learn this lesson and adopt it quickly. Getting permission simply means designing your advertising copy and your opt-in forms to attract the prospects who will be the most interested  in your line of products, your niche or the theme of your online business, then giving them a good reason to give you their name and email address. Do this effectively and they will willingly sign-up or opt-in to your newsletter, e-course or whatever it is you are offering. Once they are signed up, it is important to honour the trust they have put in you as a preferred supplier of the promised information or services. Do not overwhelm them with too-frequent mailings, and make certain that you provide a fair degree of unconditional value in your mailings that is equal to or greater than the amount of advertising or promotional material that you send. In other words, don't just send ads; send as much or more informative and useful material that is not sales-oriented or promotional in nature. The sign-up process I use for my Home Internet Business Tips Newsletter is often called the "confirmed opt-in" process. After the prospect signs up using any of my opt-in forms, they receive an email message that requires them to "confirm" their interest by responding to the email. All they have to do is click the confirmation link and it is done. A browser window opens with a message confirming that their opt-in is complete and they will begin receiving my newsletter. Some marketers have suggested that email marketing is in jeopardy, and while it is true that nobody likes junk mail or receiving too much ad mail, in my opinion, email marketing is still a viable choice for any respectable online marketer. In fact, permission-based email marketing can be a highly effective method of reaching targeted prospects and selling web biz products and services. Sincerely, GT Bulmer StarrBizz.com - Home Based Internet Business Opportunities* Related web biz blog post on Permission-Based email marketing: Email Marketing Lives...YOUR COMMENTS: Want to leave a comment about this post or read comments from other visitors? Click on the post title, then scroll down the page to the "Post a Comment" button. Free Home Internet Business Tips Newsletter: Click to Sign Up Now!Resource Links:------------------------------------------------------------------------------------------- * Now! Profit From The Greatest Mastermind Ever Assembled!* An Affordable Business Opportunity - FREE to Join!* StarrBizz.com - Home Based Internet Business------------------------------------------------------------------------------------------- Labels: email marketing, free resources, home based web biz, internet based home business, internet marketing, web biz marketing tips
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Tuesday, July 7, 2009
MailerMailer.com has just released its ninth bi-annual Email Marketing Metrics Report highlighting the latest trends in email marketing. Included: The Top 10 words used in email subject lines.© GT Bulmer Web Biz Opportunities - StarrBizz.comMailerMailer is a do-it-yourself email list management provider located in Rockville, D.C. In addition to revealing the Top 10 most popular terms used in email subject lines, MailerMailer's bi-annual Email Marketing Metrics Report "also provides instructional material for designing mobile-friendly emails (because) with more people viewing email on Blackberrys, iPhones and other hand-held devices, there is an increasing need for marketers to pay attention to (that) segment of their target audience." Available to the public, the 38-page report summarizes the data of over 300 million messages sent in the second half of 2008. Included in the report are charts, tips and data providing businesses and marketers with "information to help them adjust their email marketing strategy to cater to their audience's changing needs." The reason I am highlighting this report in my Web Bizz Blog is because first, I believe the information is highly relative to my readers who are primarily home based web biz and Internet marketers. Second, because the Top 10 list of words used caught my eye and quite frankly, I am surprised at some of them. However, since the report covers recent performance data from 21 different industries, I will have to accept the statistical results. You can click the link to download a copy of the report yourself, but here are the Top 10 words used in email subject lines along with the MailerMailer word cloud depicting their popularity relative to a number of other close contenders: 1. news 2. party 3. newsletter 4. free 5. night 6. sale 7. com 8. update 9. holiday 10. week (NOTE: The above graphic is active in real time, meaning that it is linked to the MailerMailer system and MailerMailer will update the popularity of the words regularily. After the graphic is posted here on July 7, 2009, the words in the cloud may not always correspond with the words listed above the graphic. )The report is well worth looking into. Among other things, it notes that emails are being opened sooner, email deliverability keeps increasing, religious/spiritual emails get the highest open and click rates compared to other industries, and more. Report: Email Marketing Metrics Report Press Release: MailerMailer.com Press ReleaseAs marketers, we know how quickly things change and how important it is to keep up with the times. I present to you the Email Marketing Metrics Report from MailerMailer along with the Top 10 words used in email subject lines because together, they can give you a true advantage over your less-informed competition. Sincerely, GT Bulmer StarrBizz.com - Home Based Internet Business OpportunitiesYOUR COMMENTS: Want to leave a comment about this post or read comments from other visitors? Click on the post title, then scroll down the page to the "Post a Comment" button.Resource Links:------------------------------------------------------------------------------------------- * Now! Profit From The Greatest Mastermind Ever Assembled!* An Affordable Business Opportunity - FREE to Join!* StarrBizz.com - Home Based Internet Business------------------------------------------------------------------------------------------- Labels: email marketing, free resources, home based internet business, internet marketing, web biz marketing tips
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Saturday, November 15, 2008
Some people say that Email Marketing is dead. That's not true. Experienced online marketers and home based Internet business entrepreneurs know that Email Marketing has simply evolved.© GT Bulmer http://www.StarrBizz.comIn the early days of the Internet, Email Marketing was the thing: many marketers got hold of large email lists and proceeded to blast sales messages to the targets like there was no tomorrow. The process was new and novel and the unsuspecting recipients didn't know how to respond to the deluge. Two things happened in those early days: 1) Because the email marketing process was successful in generating sales, it spawned an industry of bulk email service providers willing to beg, borrow and steal email addresses from wherever they could. 2) The scammers and spammers took to bulk emailing like flies to ... well, you know, and what started out to be a great system of global communication quickly turned into a nuisance and an annoyance for many people. Then the transition began. Consumers became experienced and wary; technology improved; email filtering became much more sophisticated; and legitimate online marketers and home based Internet business entrepreneurs began to suffer at the expense of less ethical marketers. Fortunately, where there is a will, there is a way and responsible, respectable Internet Marketing leaders lead the way to a new evolution in effective Email Marketing. Permission-Based Email MarketingPermission-based email marketing is the way to go these days. It allows legitimate home based Internet business people to market their products and services and it gives the consumer control over what they receive and when. Basically, permission-based email marketing means attracting interested prospects who willingly sign up, opt in or otherwise request to be added to your list before you ever send them anything via email. There are variations on this sign-up process, but the system I like best is the confirmed opt-in process where they first sign up, indicating their interest, then they respond to a follow-up message where they confirm their interest. This assures that you get only the most serious prospects on your list and it prevents a third party from adding someone to your list without their permission. Prospects may sign up for a newsletter subscription, for information updates, for a serialized ebook or training course. It depends on what the marketer is offering. When they sign up, they understand they are giving permission to the marketer to send them additional updates and offers periodically. Permission-based email marketing helps you maximize your conversion rates and build customer confidence. You still get people who sign up, forget they did it or forget why they did it and ask to be removed. But generally, the confirmed opt-in process increases your chances of sales success and reduces the risk of sending something to someone who doesn't want to receive it. Online marketers promoting products, services and home based Internet business ideas and opportunities of all kinds use permission-based email marketing to respect their prospects and assure their own ultimate success. Email Marketing lives ... if you learn to do it the right way. Sincerely, GT Bulmer www.StarrBizz.com - Internet Home Business Ideas and OpportunitiesYOUR COMMENTS: Want to leave a comment about this blog post, or read comments from other visitors? Click on the post title, then scroll down the page to find the "Post a Comment" button.Recommended Permission-Based Email Marketing BusinessThe Plug-In Profit Site (PIPS) marketing plan is a proven home based Internet business that sets you up with a complete, pre-built permission-based email marketing system. Choose your products, get your domain name, submit your application and a fully automated e-commerce website will be setup for you free in 24 hours - permission-based email marketing system included.  Complete details available here: Plug-In Profit SiteResource Links:------------------------------------------------------------------------------------------- To find GT's best Internet Home Business ideas and opportunities and Work at Home resources visit: * http://www.StarrBizz.com - Internet Home Business* Reverse Funnel System - Fully Automated!* StarrBizz.com recommends Plug-In Profit Site------------------------------------------------------------------------------------------- Labels: email marketing, home based internet business, work at home
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