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Monday, July 20, 2009
I thought I was finished with this topic for now, but apparently not! ;-) Here's even more home biz ad copy ideas to help with your Internet Marketing business. © GT Bulmer Web Biz Opportunities - StarrBizz.comYesterday's web biz blog post listed several advertising copy tips as a follow-up to the previous day's post on the same subject. I didn't think I had anything more to say on the topic, but I just checked my notes and guess what? I DO have a few more tips to pass along. Once again, these come from my Home Internet Business Tips Newsletter, and once again, they are simple and basic, nothing earthshaking, but good to know and apply. At least, I am hoping some readers will find value and inspiration here. 1. Use Mind Altering Words: The word "fast" can be effective; fast delivery, fast results, fast ordering. Also, guaranteed, limited, discount, sale, important, new. 2. Make your ad benefits as specific as possible. Include exact numbers, percentages, times, colors, smells, sounds, descriptive adjectives, etc. 3. List all the ways your product is different from your competition's. Include all the differences in your ad copy that are better than their product. 4. Use graphics, pictures and drawings of people actually using your product to solve their problem. Include a picture that also shows the results. 5. Tell your audience what kind of support they'll get after they buy. It could be free consulting, tech support, free servicing, etc. As simple and obvious as some of these tips may seem, it's never a bad idea to review them from time-to-time to refresh your memory. They just might contain the seeds of inspiration that could blossom into a bouquet of even more home biz ad copy ideas.  Sincerely, GT Bulmer StarrBizz.com - Home Based Internet Business OpportunitiesYOUR COMMENTS: Want to leave a comment about this post or read comments from other visitors? Click on the post title, then scroll down the page to the "Post a Comment" button. Subscribe today: StarrBizz.com Home Based Business Tips Newsletter, Free!Resource Links:------------------------------------------------------------------------------------------- * Now! Profit From The Greatest Mastermind Ever Assembled!* An Affordable Business Opportunity - FREE to Join!* StarrBizz.com - Home Based Internet Business------------------------------------------------------------------------------------------- Labels: ad copy ideas, advertising, home based internet business, internet marketing, web biz, web biz marketing tips
    
   
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Sunday, July 19, 2009
In yesterday's blog post, I listed a few handy advertising tips for your home based web biz. Today, here are a few more home business ad copy ideas. © GT Bulmer Web Biz Opportunities - StarrBizz.comAs mentioned in yesterday's web biz blog, individuals respond differently to different messages. Words that motivate one person may have little or no affect on the next. For that reason, as a home based Internet business marketer, you will want to create and test your ad copy using different angles. When you find a formula that produces results, it's good to focus on it, but it is also wise to never stop testing other variations. You never know when you might find something better. Once again, the ad copy ideas presented today come from my Home Internet Business Tips Newsletter, available free to subscribers. 1. Learn From Example: Pay attention to ads and other promotional material you see on the Internet or receive from other marketers. Keep a file of ads, headlines and other copy ideas that strike you as being exceptional. Use them as examples on which to base your own ads. 2. Know Your Purpose: What do you want your ad copy to accomplish? Do you want to generate leads, qualify prospects, attract traffic to your website, make sales? Write your copy according to the purpose. 3. Know Your Target Audience: Make a list of the reasons your target audience would buy your product. Prioritize the list, then depending on the size of ad you are writing, use all or several of the top reasons in your copy. Be sure to highlight the biggest benefit. 4. Begin With the Biggest Benefit: Begin your ad with the most important benefit in either the headline or first sentence. When you do this, not only does it grab attention immediately, it also helps attract and qualify your best prospects. 5. Include Factual References: Prospects respond well to ad copy that includes references to customer surveys, product reviews, scientific tests or studies and the like. Use only factual references that can be verified in case the fact is questioned or challenged. Advertising copywriting is a whole profession unto itself, but you don't need to be a professional copywriter to produce effective, order-pulling ads for your home based web biz. While many more home business ad copy ideas are available, these basic tips are enough to get you started on the road to marketing success. Sincerely, GT Bulmer StarrBizz.com - Home Based Internet Business OpportunitiesYOUR COMMENTS: Want to leave a comment about this post or read comments from other visitors? Click on the post title, then scroll down the page to the "Post a Comment" button. Subscribe today: StarrBizz.com Home Based Business Tips Newsletter, Free!Resource Links:------------------------------------------------------------------------------------------- * Now! Profit From The Greatest Mastermind Ever Assembled!* An Affordable Business Opportunity - FREE to Join!* StarrBizz.com - Home Based Internet Business------------------------------------------------------------------------------------------- Labels: ad copy ideas, advertising, home based internet business, internet marketing, web biz, web biz marketing tips
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Saturday, July 18, 2009
Some Internet Marketers are naturals when it comes to writing advertising copy. The rest of us have to work at it! Here are a few home based business ad copy ideas that might help. © GT Bulmer Web Biz Opportunities - StarrBizz.comIt is always a good idea to consider alternative ways to write your advertising copy and present your offers. We all know that different people respond to different messages in different ways, so it stands to reason to test different ideas. Here are some taken from my free home based business tips newsletter. I realize that not all ideas are suitable for all situations. Use what you can, modify them however you want or simply draw inspiration from them to come up with your own unique twists and ideas. 1. Benefit Intensifiers: Create a benefit intensifier for each item in your list of ad copy benefits. For example, The Benefit: Save More Time. The Benefit Intensifier: Never Seen Before. Add some additional quality to each benefit to further enhance its appeal. 2. Ask Questions: Whether it is in your ad copy or on your website, when you ask your prospects and visitors questions that induce thoughts, feelings, memories and emotions, it helps influence them to make the buying decision. The more they associate their needs and interests with the product, the more likely they are to buy it. 3. Use Image and the Power of Suggestion: Most people care about what other people think of them. You can use this as leverage to get them to warm up to your product. Tell your prospects the positive things their friends or family will probably think when they buy your product. 4. Humor: When used appropriately and respectfully, humor in your home business ad copy could provide the little extra motivation that is sometimes needed to close the sale. Light humor often relaxes people and when they are in a good mood they are more receptive to your sales suggestions. These home based business ad copy ideas are fairly basic, but they are worth considering and applying. A good rule of thumb in advertising is to involve and engage your prospects however and wherever you can. Sincerely, GT Bulmer StarrBizz.com - Home Based Internet Business OpportunitiesYOUR COMMENTS: Want to leave a comment about this post or read comments from other visitors? Click on the post title, then scroll down the page to the "Post a Comment" button.Subscribe today: StarrBizz.com Home Based Business Tips Newsletter, Free!Resource Links:------------------------------------------------------------------------------------------- * Now! Profit From The Greatest Mastermind Ever Assembled!* An Affordable Business Opportunity - FREE to Join!* StarrBizz.com - Home Based Internet Business------------------------------------------------------------------------------------------- Labels: ad copy ideas, advertising, free resources, home based internet business, internet marketing, web biz, web biz marketing tips
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