The secret to success in online marketing is not rocket science: create an appealing website around a service or product in demand and drive targeted prospects to it. In the process, do not overlook your local market. Here is how to promote your web biz offline, Part Two.
© GT Bulmer
Web Biz Opportunities - StarrBizz.comIn yesterday's
web biz blog post I highlighted several good offline promotion methods. You can read that post for the details, but here is a recap of the methods listed:
- T-shirts
- Ball Caps
- Jackets
- Magnetic Signs
- Bumper Stickers
Today, let's focus on a few traditional marketing methods.
1. Business Cards: The popularity of business cards remains because they are small, easy to carry around, easy to hand out and they don't cost much to produce. Print them with
your website address and other business information. Some marketers print an advertisement on the reverse side.
2. Flyers: Again, flyers are inexpensive and easy for you to take with you to hand out or post on bulletin boards and wherever else you are
authorized to place them. Include your website address, business info and other brief, appealing information about your product or website.
3. Pens: Have some pens imprinted with your website address and other business information, then give them to people or leave them behind in the post office, banks, stores and other places where people might use them to sign receipts or other papers.
4. Mugs: Mugs imprinted with your website address and business information can be used when you have company over, or you can give them away as gifts to family, friends and even to local business groups that meet regularly.
5. Duffle Bags: Imprint your website address and business info on a duffle bag?? Why not? I have a similar bag I received from a local company and every time I use it, not only do I think favourably of the company, but other people also take notice of the company's information. Give your imprinted duffle bags to family and friends to create more exposure for your
web biz.
Business promotion takes on many forms and the wise marketer will look at all methods and all opportunities to drive traffic to their website. Hopefully, today's post,
Promote Your Web Biz Offline, Part Two, will
inspire you to take some action in your local market.
Sincerely, GT Bulmer
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