Despite industry efforts to crack down on the overwhelming glut of unsolicited email, many perpetrators still exist. Wise consumers are learning to block or ignore unwanted mail, but many still get taken in by bogus offers and trickery. Fortunately, respectable web biz marketers use permission-based email marketing.
© GT Bulmer
Web Biz Opportunities - StarrBizz.comThere has been some concern in recent years that email marketing has become unreliable, that technology and enlightened consumers have rendered ineffective the process of
marketing by email.
The good news is
you can still market by email if you approach the process with respect for your target market. The best way to do this is through
permission-based email marketing.
In this day and age, getting permission from your prospects before ever sending them a single piece of mail is vital. Experienced marketers know this and marketing newbies would do well to learn this lesson and adopt it quickly.
Getting permission simply means designing your advertising copy and your opt-in forms to attract the prospects who will be the most interested
in your line of products, your niche or the theme of your online business, then giving them a good reason to give you their name and email address. Do this effectively and they will willingly sign-up or opt-in to your newsletter, e-course or whatever it is you are offering.
Once they are signed up, it is important to honour the trust they have put in you as a preferred supplier of the promised information or services. Do not overwhelm them with too-frequent mailings, and make certain that you provide a fair degree of unconditional value in your mailings that is equal to or greater than the amount of advertising or promotional material that you send. In other words, don't just send ads; send as much or more informative and useful material that is
not sales-oriented or promotional in nature.
The sign-up process I use for my
Home Internet Business Tips Newsletter is often called the "confirmed opt-in" process. After the prospect signs up using any of my opt-in forms, they receive an email message that requires them to "confirm" their interest by responding to the email. All they have to do is click the confirmation link and it is done. A browser window opens with a message confirming that their opt-in is complete and they will begin receiving my newsletter.
Some marketers have suggested that email marketing is in jeopardy, and while it is true that nobody likes junk mail or receiving too much ad mail, in my opinion,
email marketing is still a viable choice for any respectable online marketer.
In fact,
permission-based email marketing can be a highly effective method of reaching targeted prospects and selling
web biz products and services.
Sincerely, GT Bulmer
StarrBizz.com - Home Based Internet Business Opportunities* Related web biz blog post on Permission-Based email marketing: Email Marketing Lives...YOUR COMMENTS: Want to leave a comment about this post or read comments from other visitors? Click on the post title, then scroll down the page to the "Post a Comment" button.
Free Home Internet Business Tips Newsletter: Click to Sign Up Now!Resource Links:-------------------------------------------------------------------------------------------
*
Now! Profit From The Greatest Mastermind Ever Assembled!*
An Affordable Business Opportunity - FREE to Join!*
StarrBizz.com - Home Based Internet Business-------------------------------------------------------------------------------------------
Labels: email marketing, free resources, home based web biz, internet based home business, internet marketing, web biz marketing tips
Recommended:
My Affiliate Power Site: Multiple Streams of Residual Income!
