Internet marketers use an online autoresponder to build and maintain email lists and to send follow-up messages to subscribers. Today's web biz blog will highlight a few autoresponder tips for email marketing.
© GT Bulmer
Web Biz Opportunities - StarrBizz.comWhen you start your
Internet based home business, everybody tells you to focus on building your list. "
The money is in the list," they say. They tell you to place opt-in forms on your web pages to collect names and addresses, and they tell you that once your list starts to grow, you should send follow-up messages to your subscribers to get them interested in your other products and services.
That's all great advice, but what exactly do you SEND to your subscribers once you have them on your list?
Experienced Internet Marketers have this figured out but newcomers to the business are sometimes left wondering what the next step is. Here are a few innovative ways to use your
web biz autoresponder:
1) First and foremost, use your autoresponder to collect leads. Leads are the people who have shown an interest in the types of things you have to offer. Your autoresponder will collect and archive their names and email addresses. You entice them to opt in to your list by offering a free newsletter, e-marketing course, series of niche-related reports or whatever you choose.
2) You might use the niche-related reports as the incentive to get them signed up in the first place, or if they are signing up for some other benefit, then you can mix
mailings of reports in with the regular autoresponder mailings. The reports should be related to the theme of your website.
3) Send periodic customer satisfaction surveys through your autoresponder. Subscribers who respond to the surveys will provide you with valuable information and insight that will help you improve your website and your service.
4) Publish eBooks in autoresponder format. If you have free eBooks that you give away, or if you can find sources online where you can get free eBooks related to the theme of your website, send them through your autoresponder.
5) Do you have some past blog posts that you are especially proud of, or that contain highly relative information of interest to your subscribers? Tidy up the posts if necessary and send them as part of your autoresponder series.
As mentioned earlier, the purpose of your autoresponder is to archive the names and emails of subscribers and to send follow-up messages to them.
The reason you do this is so you can include ads and promotional messages selling your
web biz products, services and programs.
You don't want to send a steady stream of ads and promos or you will risk losing the attention and the confidence of your prospect, so it is important to send non-promotional and informative material more often than the promotional material.
The
autoresponder tips for email marketing suggested in this
web biz blog post should give you a few ideas to work with to keep your mailings informative, helpful and appealing to your subscribers.
Sincerely, GT Bulmer
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