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GT Bulmer Web Bizz Blog: Top 10 Words Used in Email Subject Lines

Tuesday, July 7, 2009

Top 10 Words Used in Email Subject Lines

MailerMailer.com has just released its ninth bi-annual Email Marketing Metrics Report highlighting the latest trends in email marketing. Included: The Top 10 words used in email subject lines.

© GT Bulmer
Web Biz Opportunities - StarrBizz.com

MailerMailer is a do-it-yourself email list management provider located in Rockville, D.C.

In addition to revealing the Top 10 most popular terms used in email subject lines, MailerMailer's bi-annual Email Marketing Metrics Report "also provides instructional material for designing mobile-friendly emails (because) with more people viewing email on Blackberrys, iPhones and other hand-held devices, there is an increasing need for marketers to pay attention to (that) segment of their target audience."

Available to the public, the 38-page report summarizes the data of over 300 million messages sent in the second half of 2008. Included in the report are charts, tips and data providing businesses and marketers with "information to help them adjust their email marketing strategy to cater to their audience's changing needs."

The reason I am highlighting this report in my Web Bizz Blog is because first, I believe the information is highly relative to my readers who are primarily home based web biz and Internet marketers. Second, because the Top 10 list of words used caught my eye and quite frankly, I am surprised at some of them.

However, since the report covers recent performance data from 21 different industries, I will have to accept the statistical results.

You can click the link to download a copy of the report yourself, but here are the Top 10 words used in email subject lines along with the MailerMailer word cloud depicting their popularity relative to a number of other close contenders:

1. news
2. party
3. newsletter
4. free
5. night
6. sale
7. com
8. update
9. holiday
10. week



(NOTE: The above graphic is active in real time, meaning that it is linked to the MailerMailer system and MailerMailer will update the popularity of the words regularily. After the graphic is posted here on July 7, 2009, the words in the cloud may not always correspond with the words listed above the graphic.)

The report is well worth looking into. Among other things, it notes that emails are being opened sooner, email deliverability keeps increasing, religious/spiritual emails get the highest open and click rates compared to other industries, and more.

Report: Email Marketing Metrics Report

Press Release: MailerMailer.com Press Release

As marketers, we know how quickly things change and how important it is to keep up with the times. I present to you the Email Marketing Metrics Report from MailerMailer along with the Top 10 words used in email subject lines because together, they can give you a true advantage over your less-informed competition.

Web Biz Opportunities Sincerely, GT Bulmer
StarrBizz.com - Home Based Internet Business Opportunities

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