MailerMailer.com has just released its ninth bi-annual Email Marketing Metrics Report highlighting the latest trends in email marketing. Included: The Top 10 words used in email subject lines.© GT Bulmer
Web Biz Opportunities - StarrBizz.comMailerMailer is a do-it-yourself email list management provider located in Rockville, D.C.
In addition to revealing the
Top 10 most popular terms used in email subject lines, MailerMailer's bi-annual
Email Marketing Metrics Report "also provides instructional material for designing mobile-friendly emails (because) with more people viewing email on Blackberrys, iPhones and other hand-held devices, there is an increasing need for marketers to pay attention to (that) segment of their target audience."
Available to the public, the 38-page report summarizes the data of over 300 million messages sent in the second half of 2008. Included in the report are charts, tips and data providing businesses and marketers with "information to help them adjust their email marketing strategy to cater to their audience's changing needs."
The reason I am highlighting this report in my
Web Bizz Blog is because first, I believe the information is highly relative to my readers who are primarily
home based web biz and Internet marketers. Second, because the
Top 10 list of words used caught my eye and quite frankly, I am
surprised at some of them.
However, since the report covers recent performance data from 21 different industries, I will have to accept the statistical results.
You can click the link to download a copy of the report yourself, but here are the
Top 10 words used in email subject lines along with the MailerMailer word cloud depicting their popularity relative to a number of other close contenders:
1. news
2. party
3. newsletter
4. free
5. night
6. sale
7. com
8. update
9. holiday
10. week
(NOTE: The above graphic is active in
real time, meaning that it is linked to the MailerMailer system and MailerMailer will update the popularity of the words regularily. After the graphic is posted here on July 7, 2009,
the words in the cloud may not always correspond with the words listed above the graphic.
)The report is well worth looking into. Among other things, it notes that emails are being opened sooner, email deliverability keeps increasing, religious/spiritual emails get the highest open and click rates compared to other industries, and more.
Report: Email Marketing Metrics Report Press Release: MailerMailer.com Press ReleaseAs marketers, we know how quickly things change and how important it is to keep up with the times. I present to you the
Email Marketing Metrics Report from MailerMailer along with the
Top 10 words used in email subject lines because together, they can give you a true advantage over your less-informed competition.
Sincerely, GT Bulmer
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