In yesterday's blog post, I listed a few handy advertising tips for your home based web biz. Today, here are a few more home business ad copy ideas.
© GT Bulmer
Web Biz Opportunities - StarrBizz.comAs mentioned in yesterday's
web biz blog, individuals respond differently to different messages. Words that motivate one person may have little or no affect on the next.
For that reason, as a
home based Internet business marketer, you will want to create and test your ad copy using different angles. When you find a formula that produces results, it's good to focus on it, but it is also wise to never stop testing other variations. You never know when you might find something better.
Once again, the
ad copy ideas presented today come from my
Home Internet Business Tips Newsletter, available free to subscribers.
1. Learn From Example: Pay attention to ads and other promotional material you see on the Internet or receive from other marketers. Keep a file of ads, headlines and other copy ideas that strike you as being exceptional. Use them as examples on which to base your own ads.
2. Know Your Purpose: What do you want your ad copy to accomplish? Do you want to generate leads, qualify prospects, attract traffic to your website, make sales? Write your copy according to the purpose.
3. Know Your Target Audience: Make a list of the reasons your target audience would buy your product. Prioritize the list, then depending on the size of ad you are writing, use all or several of the top reasons in your copy. Be sure to highlight the biggest benefit.
4. Begin With the Biggest Benefit: Begin your ad with the most important benefit in either the headline or first sentence. When you do this, not only does it grab attention immediately, it also helps attract and qualify your best prospects.
5. Include Factual References: Prospects respond well to ad copy that includes references to customer surveys, product reviews, scientific tests or studies and the like. Use only factual references that can be verified in case the fact is questioned or challenged.
Advertising copywriting is a whole profession unto itself, but you don't need to be a professional copywriter to produce effective, order-pulling ads for your
home based web biz. While many
more home business ad copy ideas are available, these basic tips are enough to get you started on the road to marketing success.
Sincerely, GT Bulmer
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