Some Internet Marketers are naturals when it comes to writing advertising copy. The rest of us have to work at it! Here are a few home based business ad copy ideas that might help.
© GT Bulmer
Web Biz Opportunities - StarrBizz.comIt is always a good idea to consider alternative ways to
write your advertising copy and present your offers. We all know that different people respond to different messages in different ways, so it stands to reason to test different ideas.
Here are some taken from my free
home based business tips newsletter. I realize that not all ideas are suitable for all situations. Use what you can, modify them however you want or simply draw inspiration from them to come up with your own unique twists and ideas.
1. Benefit Intensifiers: Create a benefit intensifier for each item in your list of ad copy benefits.
For example, The Benefit:
Save More Time. The Benefit Intensifier:
Never Seen Before.
Add some additional quality to each benefit to further enhance its appeal.
2. Ask Questions: Whether it is in your ad copy or on your website, when you ask your prospects and visitors questions that induce thoughts, feelings, memories and emotions, it helps influence them to make the buying decision. The more they associate their needs and interests with the product, the more likely they are to buy it.
3. Use Image and the Power of Suggestion: Most people care about what other people think of them. You can use this as leverage to get them to warm up to your product. Tell your prospects the positive things their friends or family will probably think when they buy your product.
4. Humor: When used appropriately and respectfully, humor in your
home business ad copy could provide the little extra motivation that is sometimes needed to close the sale. Light humor often relaxes people and when they are in a good mood they are more receptive to your sales suggestions.
These
home based business ad copy ideas are fairly basic, but they are worth considering and applying. A good rule of thumb in advertising is to involve and engage your prospects however and wherever you can.
Sincerely, GT Bulmer
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