It has never been easier to start a home based web biz, but to be successful, you need a proven Internet business strategy; you need to get the competitive advantage.© GT Bulmer
Web Biz Opportunities - StarrBizz.comThe Internet has opened up a world of opportunity for entrepreneurs at all levels. However, the same open environment is also creating a marketplace that is becoming more competitive with each passing day.
Brian Tracy, bestselling author, professional speaker and successful businessperson, says, "If you want to win in today's marketplace, you have to
engage in marketing warfare."
To be successful, you are going to have to take a much more aggressive role in identifying your targeted audience and getting out there doing the things you need to do to get their attention and persuade them to buy from you.
You need to develop an Internet business strategy.
I just reviewed an
iLearning Global presentation featuring
Brian Tracy, titled
Engage in Marketing Warfare, and I posted the review in the
Entrepreneur University section of the
EvanCarmichael.com Entrepreneur Forums.
In the video, Brian highlights the difference between "marketing" and "selling."
Basically, marketing is "the way you tell the world that you have a product or service that they can use" and selling is "the process of persuading people that what you are offering is the best choice among all choices that are available." More detail about this is given in the review.
Brian also outlines the
four key principles of marketing strategy:
Specialization,
Differentiation,
Segmentation and
Concentration. Again, more detail can be found in the review,
This is Marketing Warfare!, posted in the
Entrepreneur University forum.
In Brian's
iLearning Global presentation, he asks such questions as:
- What is your area of specialization?
- In what ways are you better than your competition?
- What is your
Unique Selling Proposition and who is the customer that will most appreciate it?
- How do you want to be described by your customers? This description will influence
everything you do to attract and keep your customers.
Brian also highlights the importance of "branding."
Branding has been defined as "the promises you make and the promises you keep."
As a business leader and professional business coach, Brian's insight and recommendations have proven to be effective time and time again.
In these challenging times, whether you are looking to establish a traditional business offline or an
Internet based home business, if you truly desire success, you are going to have to look at ways to step up your marketing efforts.
The best way to gain the
competitive advantage in your field is to develop an
Internet business strategy. For more inspiration from Brian Tracy, read the review,
This is Marketing Warfare! Also, consider the membership benefits of
iLearningGlobal.
Sincerely, GT Bulmer
StarrBizz.com - Home Based Internet Business Ideas and Opportunities
iLearningGlobal: Learn From the Experts! Become a
Subscriber OR a
Business Partner.
==> Watch the
NEW Corporate iLearning Global Business Presentation. Details available in this
web biz blog post:
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Labels: branding, brian tracy, home based internet business, ilearningglobal, ilg, internet based home business, personal development, web biz marketing tips
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