Always ask for the sale, because "Life is a series of sales situations, and the answer is 'no' if you don't ask," says Patricia Fripp, Faculty member with iLearningGlobal© GT Bulmer
Web Biz Opportunities - StarrBizz.comIn recent
Web Bizz Blog posts, I've touched on a few business and marketing subjects such as competitive advantage, Unique Selling Proposition (USP), branding, Internet business strategy, and the difference between "marketing" and "selling."
In this post, I'll just make a few comments about the act and importance of selling.
Patricia Fripp points out that if you don't actually ask for the sale, how can you expect to make the sale?
Too many
home based business marketers put a lot of admirable effort into "marketing" but neglect the "selling" part of the equation.
Brian Tracy,
iLearningGlobal Chief Learning Officer, explains that, basically, marketing is all the things you do to get the prospect's attention, and selling is the act of persuading them to buy.
Once you have the prospect's attention, your presentation must then focus on the specific needs, wants and desires that prospect may have. You move from a general "here's what we have to offer" to a more specific "this is what it will do for you."
You can improve the odds for sales success by targeting a specific audience and developing a Unique Selling Proposition.
Your marketing may attract qualified prospects, and your selling may go a long ways towards persuading them to buy, but ultimately, the success of your efforts will come down to telling the customer exactly what action to take and
asking them to take it; that's the all-important sales question.
Always ask for the sale. Without prompting, many prospects hold back at the point of decision. If you ask for the sale, this will encourage them to make a decision and if your marketing and selling efforts have been effective, your prospect will happily say "Yes!"
Sincerely, GT Bulmer
StarrBizz.com - Home Based Internet Business Ideas and Opportunities* Read these related web biz blog posts for more info on marketing and selling:
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Labels: brian tracy, home based web biz, ilearningglobal, ilg, internet based home business, online selling, web biz marketing tips
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