If you're writing an ad or drafting some sales copy, here is a selection of important words that can add new life to your message.© GT Bulmer
Web Biz Opportunities - StarrBizz.comI was reviewing some files this weekend when I came across a particular article in the series that I send out to my
Home Internet Business Tips Newsletter subscribers. The article highlights several words that are simple to use and can act as powerful motivators in your advertising and sales copy.
Of course, the object of an ad or any kind of promotional piece is to move the prospect to take some form of action. Here are some effective words to think about:
- Fast: People today want fast results, fast ordering, fast delivery.
- Guaranteed: People want to be assured they're not risking their hard-earned money when buying your product or service.
- Limited: People want to own or receive things that are exclusive or rare. These things are considered to be more valuable.
- Easy/Simple: People want easy ordering, easy payment; they want to know it is simple to use, comes with simple instructions.
- Testimonial: People want to see believable proof before they purchase your product. Testimonials should be specific and reputable.
- Discount/Sale: People want bargains, plain and simple. It could be rebates, one-time sales, percentage offers, get-one-free offers.
- Free: People respond well to the offer of free incentives. This lets them check the quality of your products. Free incentives could be free books, accessories or services.
- You/Your: The use of "you" and "your" helps to personalize your message, making the prospect feel like you are talking directly to them. That makes some people feel more important and it motivates them to read through your entire ad or sales copy.
- Important: People do not want to miss important information that could affect their life. When they see the word "important" they will take notice.
- New: People want new products or services that will improve their life, like new information, new technology, new results.
You may hear of other words with the power to give some extra punch to your ads and sales copy. Add them to this list and be sure to keep them
ALL close at hand for whenever you need
words that WORK for you.
Sincerely, GT Bulmer
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