Natural search engine traffic is the best traffic to get because those people want what you've got. To get that traffic, you need the right web biz keywords. Keyword research is vital.

© GT Bulmer
http://www.StarrBizz.com

Natural traffic from the search engines can produce excellent results but you have to be diligent in your keyword research to effectively position your site to attract search engine traffic.

Keywords and keyword phrases are the words that people enter into an Internet search engine to help find what they are looking for online. The search engine then returns a list of websites that contain the keyword or phrase that has been entered.

Your aim is to get your web biz website on the first page of the search results because most people click only on a few links on the first page and seldom look any further. The higher search engine rank you can achieve, the better.

Web biz sites that have been effectively optimized for particular keyword phrases stand a better chance of showing up on the first page of the search results. There are several steps to effective search engine optimization (SEO). Keyword research is the first step.

In the SEO eBook by Suzanne Morrison - 3 Steps to Search Engine Success - three important criteria are given to guide your keyword research:

- Select keyword phrases that are relevant to your target market and your website; don't disappoint or discourage your visitors by attracting them with a keyword phrase that is not supported by related content on your site. Do that and you will lose them fast.

- Research and choose keywords that get a good number of searches per month. Achieving a higher search engine rank only helps you if it is a keyword that people are actually searching for.

- Find keyword phrases that are not overwhelmed by competition. You need to know that you have a reasonable chance of ranking well for your keyword phrase. Otherwise, you may not achieve the desired result.

Web biz tools are available online to help with effective keyword research. Wordtracker is a paid service, but a trial offer is available to test it out. Google Adwords Keyword Tool is a free service.

After selecting a keyword phrase that is relevant to your market and your site and that has a good number of searches each month, type it into the Google search engine and check out the sites that are returned on the first page of the results.

Use the MarketLeap.com Link Popularity Checker to check how many backlinks your site has compared to what the leading websites have. Can you compete? Will you be able to build up enough web biz backlinks to make a run for that first page search engine rank?

How well optimized are the leading websites? Have they used their keywords in the page title, the page headline and throughout the text of the site? Can you do better in this area?

Attention to these details when doing your keyword research will help you make better choices.

As mentioned, there is more to search engine optimization than keyword research, but keyword research definitely needs to be your starting point. If you hope to achieve higher search engine rank, this is a step that you must pay particular attention to.

Sincerely, GT Bulmer
StarrBizz.com - Home Based Internet Business Ideas and Opportunities

More information about 3 Steps to Search Engine Success, the SEO eBook by Suzanne Morrison:

* SEO eBook Review: 3 Steps to Search Engine Success Review

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Labels: home based internet business, keywords, seo, seo ebook, web biz marketing tips

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