This post may sound like a rant about the value of free web biz resources, but bear with me. It is relative to the success of your home based web biz ideas and opportunities and no, I'm not trying to sell anything today; just telling a story.© GT Bulmer
http://www.StarrBizz.comToday I received yet another "free" offer in my email. It came from an Internet Marketer who is respected in the industry and he was promoting a certain "free web biz resource" being offered by another marketer who he recommends.
Now, we ALL know how these "free resources" offers go: to get it, you have to sign up. Once you sign up, then begins the never-ending deluge of other marketing emails offering everything from
more free web biz resources, to paid services, to all of the latest, greatest Internet Marketing "programs of the month!"
I don't need any more email like that. Who does?
Still, looking at the
free web biz resource being offered, I was tempted to click the link and check it out. It had to do with SEO (search engine optimization) and improved traffic strategies, elements of my
home based Internet business that I am presently focusing on.
So, I clicked the link.
Sure enough, to get the free resource, I had to sign up. But the sales page assured me that it
would be free, there would be
no one-time offer attempting to up-sell me, and not only would I get the
free web biz resource in question, but also other free resources as the marketer made them available. Plus, I would have access to his further training and coaching.
Having nothing to lose but a few more minutes a day deleting unwanted emails, I signed up to get the
free web biz resource this marketer was offering.
First came the confirmation email. This is something that I
DO like. Some people call it "double opt-in" but I think that term is a bit misleading. In my opinion, the proper term is "confirmed opt-in" where you first sign up, then have to reply to an email to confirm your subscription.
Anyway, I clicked the confirmation link and was immediately taken to a web page that announced that my subscription was confirmed and I would receive a separate email containing the link to get the
free web biz resource I had signed up to get.
Good, so far.
But
then I noticed the
other message on the page. These may not be the exact words, but they went something like: "Congratulations! You are now
on my mailing list and will receive
tons of free (resources, special offers, etc.)!"
Tons of resources and special offers in my inbox?
Groan. Oh, the price we pay just to get something free.
However, to put a positive spin on the issue of stuffed inboxes and information overload, sometimes the resources you get free can have real value to you.
Sure, I've already got "a ton" of
free web biz resources that I have never used, some I have never even looked at. But occasionally you do get something that either serves an immediate need, or educates or inspires you in a way that helps you improve, expand, or accelerate your online business.
So, as irritating as offers for "free resources" sometimes are, as a
wise web biz marketer, you really should consider the value such resources may have for you. Especially, as in my case, where the resource in question relates specifically to an area in your marketing that you want to focus on.
You will still want to approach and consider free offers just as carefully as you would any offer on the Internet, but don't be too quick to overlook or pass over the benefit that could be there.
You never know where the treasure you seek is going to turn up. Even
free web biz resources can be beneficial when it comes to promoting your
home based Internet business ideas and opportunities.
Sincerely, GT Bulmer
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