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GT Bulmer Web Bizz Blog: May 2008

Thursday, May 29, 2008

What's The Word On Private Label Content?

Hey, friendly readers and fellow Internet home business marketers - here is a condensed version of an article on Private Label Content I just wrote and published on my StarrBizz.com website.

Copyright © GT Bulmer
http://www.StarrBizz.com

Everybody uses Private Label Content these days, from experienced online marketing leaders, to novice newbies, to established professional writers. Why? Because Private Label Content is quick and easy to access and it improves the efficiency of their Internet marketing efforts.

In a real nutshell, Private Label Content is simply any information product created by one person and made available to others to use as their own.

Also referred to as Private Label Rights, or PLR, Private Label Content can cover any subject and can come in the form of articles, reports, eBooks, even guides or training manuals.

With proper permission, you can use Private Label Content for everything from websites and niche sites, to blogs and social sites, newsletters, membership sites, training forums and video scripts. You can even use it offline in magazines and other printed media.

The wonder of Private Label Content is that it lets you become an instant author or publisher. Want to start up your own newsletter or magazine, online or offline? Private Label Content can be the trick to turn the tide of efficiency for you.

If you are looking for ways to help highlight or promote your Internet home business ideas and opportunities, but you're not much of a writer, or you write well enough but simply do not have the time, Private Label Content can be your solution.

I just want to point out, though, that you should get Private Label Content only from authorized providers. Never use material from any source unless you have the proper permission to do so. Always respect the work of others.

If you do an Internet search, you will find many authorized providers of Private Label Content or PLR. Some provide it free. Others charge for it, but the price is usually much lower than hiring a writer to do it for you.

The other thing is, each PLR provider may have different rules and regulations covering quality, copies sold, terms of service, whether or not you have to alter the material before using it and where you can use it.

The Private Label Content provider I like to use is InfoGoRound, the King of Content. They even have a Cash for Content program where you can write articles in exchange for your monthly membership fee!

In my opinion, Private Label Content has many applications limited only by the imagination. Even though I am a confident writer, I do find benefit in using Private Label Content from time-to-time and I recommend it as a tested and proven resource for all online marketers and Internet home business enthusiasts!

Sincerely,
GT
GT's Article: Private Label Content For Newsletters, Blogs & More
StarrBizz.com
InfoGoRound.com

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Sunday, May 25, 2008

List Building: Write Right And Fill The Need To Read

So, you want to build your email list. You know that free, informative newsletters will attract interested prospects. But how do you make it appealing to subscribers? Here are a few tips.

Copyright © GT Bulmer
http://www.StarrBizz.com

Everybody knows that list building is vitally important in the fields of Internet home business and online marketing.

The process of building a list is one way to pre-qualify your prospects. When they sign up for your mailing list, that tells you that they have some degree of interest in what you may have to offer them by way of home business ideas and opportunities.

Informative newsletters providing insight into Internet Marketing and related resources are a good way to attract the interest of prospective online customers. But the challenge for many aspiring publishers is knowing what information to include and how to set it up so it gets attention AND delivers value.

Here are a few suggestions to help spark your creativity.

First, offer useful information relative to the intended theme of the newsletter. If the theme is marketing, don't write about your trip to the beach ... unless there is a marketing-related application or example attached.

Second, keep your newsletter short and keep each item brief. Most readers are busy and are not usually looking for lengthy descriptions. They respond best to quick tips, short quips and qualified quotes. They seek home business ideas and information they can easily put to use.

Third, choose an outline or format to follow from week to week to make your job easier. Here are a few to consider:

Tip of the Week: Briefly explain a problem your readers might encounter in their home-based business, then offer the Tip of the Week to solve it.

Top Ten List: Each week, offer a Top Ten List on something related to Internet home business. For example, Top Ten Ways to Build Your List, Top Ten Things to Look For in a Web Host, Top Ten Reasons to use Article Marketing to Build Your Business. If you include comments for each item on the list, keep those comments brief.

Three Ways To...: For some topics, a Three Ways To... list can be easier or more effective than a Top Ten List. Also, with just three items on the list, you can explain each one in more detail. You might also consider alternating between Three Ways To... and the Top Ten List from week to week.

Checklists: People appreciate checklists that help them focus on a task and show them, step by step, how to effectively get it done. Introduce the checklist with a short paragraph, provide the checklist, then close with a brief recap or review.

List building is critical in the business of online marketing. A free, informative newsletter can help attract qualified prospects to your list. Valuable content and a friendly format will keep them coming back for more.

Write right for your list-building delight! That's what I'm talking about.

Sincerely,
GT
StarrBizz.com

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Thursday, May 22, 2008

Doing The Ping Thing To Promote Your Internet Home Business

Blogging is a popular way to promote Internet home business ideas and opportunities, but whenever you hear about blogging, you also hear about pinging: what on earth is a "Ping"?

Copyright © GT Bulmer
http://www.StarrBizz.com

When I first began my home-based Internet business, nobody had to tell me the value of using blogs (Web Logs) to promote my ideas and opportunities!

As a writer and home business enthusiast, I appreciated learning everything I could about marketing and promotion on the Internet. Blogging naturally captured my attention because I love writing.

However, every time I read something about blogging, "pinging" was also mentioned. Well, I still don't completely understand the technology behind pinging, but I do know the value of it and today I hope to give you a little insight and a lot of encouragement to "do the ping thing" every time you post new information to YOUR web log (blog)!

First, what is a "ping"?

Very simply, a ping is a quick and convenient way to tell search engines that you have either created a new blog post or have updated an existing blog post. In other words, a ping is a message sent to a ping server telling it that your blog now has new content.

If you want to win favour with the search engines (and as an Internet marketer, you definitely do want to do that), "pinging your blog" every time you add new content is very important. Search engines reward you for adding new content regularly. Pinging helps to quickly let the search engines know that you have done it.

A word of caution, though - only ping when you have actually added new content or have made significant changes to existing content. If you ping too often with no new content or no significant changes, you could be penalized or even blacklisted as a "splogger" (spam blogger).

For example, if after drafting, posting and pinging a new message, you go back and make a few corrections, do not ping that same post a second time. Ping it only once unless you change it quite significantly.

Many blog services have a built-in pinging option. Check the service you use to find and set the options that best serve your needs.

You can also go to ping server sites and manually submit your blog. I prefer to use Pingoat.com and Autopinger.com. These servers notify a long list of other ping servers that your blog has been updated. If you use both of these services, I recommend not pinging the same sites on each of their lists. Only ping in the second service the sites not pinged in the first service you use.

Visit Pingoat and Autopinger to see their lists of dozens of other ping servers, or do an Internet search to find ping servers or more information on pinging.

Pinging is one way to quickly get your blog message out to the masses.

If you are going to use blogs to help promote your Internet home business ideas and opportunities, why not give the ping thing a fling and see what it can do for you, too?

Sincerely,
GT
StarrBizz.com

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Monday, May 19, 2008

Tested & Proven Search Engine Secrets For Success

Did you know that links to a wealth of free Internet home business articles are available on my StarrBizz.com homepage? They're easy to overlook if you don't know what to look for!

Copyright © GT Bulmer
http://www.StarrBizz.com

Today, let me give you a bit of an overview of 10 FREE Search Engine articles by Michael Rasmussen that you can click on and read right now (or anytime you want!)

The links to these articles kind of get lost on my homepage, but once you know where they are, you will want to bookmark http://www.StarrBizz.com and return to read the articles again and again.

To find the Internet home business articles by Michael, plus a whole range of articles by other leaders in Internet Marketing, go to StarrBizz.com, look down the left column, below the ad for the free Dotcomology eBook. There, you will see an index box titled "Articles and Tips." Under Articles and Tips, look for the link titled "Search Engine Secrets" - that's the one! Click on it to find the 10 Search Engine articles I am about to highlight here.

Michael is a respected, successful Internet Marketing leader with the experience to know what he is talking about. His Search Engine Secrets articles can give you the advantage you need to succeed in your home-based Internet business.

Here are the 10 article titles:

Search Engine Secrets

- Analyzing Website Traffic: Analyzing your web traffic statistics can be an invaluable tool for a number of reasons...

- Evaluating Web Site Performance: Setting up a website is the very first step of an Internet marketing campaign, and the success of failure of your site depends greatly on how specifically you have defined your website goals...

- Increasing Link Popularity: Search engines are the gateway to the Internet; they are the first tool that potential customers use to find the products and services they need. This is why link popularity is so imperative...

- Increasing Your Search Engine Ranking: The methods employed to increase your search engine rankings may seem like rocket science to you, so you have probably avoided dealing with this issue. I am here to tell you - the time has come to face your website!

- Monitoring Search Engine Positions: Since search engines are the first stop for people on the Internet looking for goods or services, the position your website appears in search results is an important factor...

- Paid URL Inclusion: There are many ways to promote your website and one of the most efficient ways is to use search engines...

- Pay Per Click Advertising: Advertising your services or products on the Internet is both extremely effective and extremely competitive. Pay-Per-Click is one of the options...

- Protecting Your Search Engine Rankings: Your website's ranking on search engines is a vital element of your overall marketing campaign, and there are ways to improve your link popularity through legitimate methods...

- Search Engine Keywords Selection: Search engines are the vehicles that drive potential customers to your websites... You need to provide (visitors) with specific and effective signs...

- Selecting a Search Engine Optimization Company: A Search Engine Optimization Company can be an invaluable asset in your Internet marketing campaign...

This series of Search Engine Secrets articles by Michael Rasmussen are available - FREE - by clicking on this link: Michael's 10 Search Engine Secrets articles

You can also bookmark the StarrBizz.com homepage, then browse through Michael's articles, and a variety of other Internet home business articles by other marketing leaders, anytime you want - they're all free!

Sincerely,
GT
StarrBizz.com

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Tuesday, May 13, 2008

Niche Marketing For Internet Home Business Success

Everywhere I turn, experienced Internet marketers are telling me the benefits and advantages of "Niche Marketing," but what exactly is Niche Marketing? Here is a bit of an overview.

Copyright © GT Bulmer
http://www.StarrBizz.com

Niche Marketing is an excellent way to focus your Internet home business efforts and target a specific audience or category of potential customers.

I'm not going to get overly technical in this blog post today. I'm just going to give you some of the basics, then you can do Internet searches to your heart's content to find the right niche market to suit your interests.

First off, how about a definition or explanation of what a niche market is? Very simply put, a niche is a group of people with similar interests and needs. The more passionate a niche group is about their particular topic of interest, the better market they are for the product or service that you, the online marketer, are targeting them for.

How To Spot A Hot Niche

Tested and proven Internet home business ideas and opportunities abound online, so you may already have a particular niche market in mind.

However, if you want a couple of good sources to help you identify hot niche markets and consumer trends, here are two that I recommend:

1) Google Trends: With Google Trends, you can quickly get Top 10 and Top 100 lists of current consumer interests. You can also compare these popular trends with your own topics of interest or marketing focus.

2) eBay.com: At the home page, click on the "Visit all categories" link at the bottom of the "Categories" list. On the All Categories page, scroll to the bottom and find "Popular Products" in the "Other ways to browse" menu. Click on the link and you will go to a page with Top 10 lists in a variety of popular categories.

Use this Google and eBay information to your marketing advantage. If you spend time reviewing popular trends and niches, you are sure to come up with some great ideas: the possibilities and opportunities will inspire you, perhaps even spark your imagination.

Now, here are a few things to consider before you make your final niche marketing choices:

- Is the market small enough to discourage too many competitors, but still large enough to make it profitable for you?

- Is the market easily defined? Are they reachable? Do they have clubs, associations, organizations?

- Are members of the market enthusiastically passionate about the topic? Do they actively pursue the subject, always seeking more information about it?

- Are members of this niche market financially capable of pursuing and maintaining their interest? In other words, do they have the money for it?

For many successful marketers, niche marketing is the way to go. Study the current trends, analyze the characteristics of the niche markets you are considering, and move forward with confidence!

Everybody dreams of home business success. If you do your research properly and thoroughly, you will find yourself head and shoulders above most other marketers ... and your bottom line will reflect your preparation and professionalism. It will be well worth the effort. You will see!

Sincerely,
GT
StarrBizz.com

Niche-Related Resources

InfoGoRound: Source of Private Label articles, information and tools to set up niche sites (Instant Niche Site Builder).

Host4Profit: Domain hosting service with added benefits, including referral commissions.

ConquerYourNiche Forum: Internet marketing forum with a variety of discussion groups; learn more about niche marketing; put your questions to experienced marketers.


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Friday, May 9, 2008

Now, Lead the Field with Earl Nightingale

What a thrill it was to discover that Earl Nightingale's Lead the Field audio program is one of the Elective Courses available at Success University! Earl Nightingale is one of my all-time favourite motivational speakers and motivators.

Copyright © GT Bulmer
http://www.StarrBizz.com

I first learned of the late, great Earl Nightingale a few years before his passing in 1989. I had been reading such inspiring and motivational books as Think and Grow Rich, by Napoleon Hill, and How to Win Friends and Influence People, by Dale Carnegie.

Knowing that I was keenly interested in themes of personal development, my mother loaned me the library book she was reading: Earl Nightingale's Greatest Discovery, "The Strangest Secret...Revisited," published in 1987. This amazing book changed my perspective, changed my life and has definitely influenced how I have pursued my interest in tested and proven Internet home business ideas and opportunities.

Earl's syndicated commentaries were being broadcast on various radio stations at the time, so my mom taped some of the broadcasts and gave them to me. Eventually, I purchased a copy of Earl Nightingale's Greatest Discovery as well as the audio program by the same name. A few years later, I happened upon a copy of Earl's Lead the Field program and quickly snapped it up, too!

In the intro to Lead the Field, Earl is appropriately introduced as "The Master of Success" who can help you reach higher levels of achievement. The program is designed to prepare you to greet the future with confidence.

"This program is about 12 ideas that will bring order and success into our lives," declares Earl in his opening statement. "These ideas will work wonders regardless of what we choose as the main thrust of our lives, for these are the great ideas that have evolved over the centuries."

Some of the ideas covered, complete with Earl's incredible insight and expert coaching, include:

- Attitude, the Magic Word: How to develop a winning attitude.

- Acres of Diamonds: Each morning, asking yourself "How can I increase my service today?"

- A Worthy Destination: The secrets to setting and achieving your goals.

- Miracle of Your Mind: Understanding the mind and its vast potential.

- It's Easier to Win: Why success is sometimes easier than failure.

Other topic titles include Destiny in the Balance, Seed for Achievement, How Much Are You Worth?, Let's Talk About Money, One Thing You Can't Hide, and Today's Greatest Adventure.

Earl closes the program with "The Person on the White Horse" - how the outstanding leader in any field is society's most valued person. He explains how to be that leader and how to reap an abundant harvest.

I am sure that Lead the Field by Earl Nightingale is available through other sources, but I do know for certain that it is available as one of the elective courses at Success University. When I found this out, I knew I had to share it with my readers immediately because I know from personal experience how valuable and effective Earl Nightingale's coaching, training and general wisdom truly is.

If you are interested, here is the link to information about Success University, the success education they offer and the many courses that are available: http://www.starrbizz.com/recommends/successu

You will notice that the Success University sales page emphasizes the Internet home business opportunity that is available. However, rest assured that if you are only interested in the success education that is being offered, that is all you need to pursue. The rest is completely optional.

Sincerely,
GT
StarrBizz.com

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Tuesday, May 6, 2008

I Found A Million Bucks Today - It's True!

I really did; I wasn't dreaming. I found $1,000,000 sticking up in the mud in front of my house today! What does that have to do with Internet home business ideas and opportunities? Well, it all relates to believing in your dreams.

Copyright © GT Bulmer
http://www.StarrBizz.com

We live on a secluded acreage down a country road just within the limits of our little town. Today, with the last of the late-spring snowfall finally melting away, I was cleaning up odd bits of paper and other trash down our driveway and out on the boulevard separating our property from the road.

Normally, I have my eyes peeled for wayward pieces of paper money that might blow my way (more about THAT particular interest in a moment), but today, I was just thinking of beautifying my property. Little did I know what treasure I was about to uncover in the mud on the boulevard.

Let me fill you in on some of my treasure-hunting history.

Ever since I was about five years old I have always dreamed of finding treasure. Back then, and through the years, I would often find coins and paper bills in various denominations on the street, in gutters, ditches, fields, wherever.

This happened so often in my early years that for many years following, I had recurring night time dreams where I spotted coins in the dirt and the more I would dig, the more coins turned up. In my waking hours, I developed a habit of watching for shiny coins on the ground, or paper bills blowing in the wind.

As an adult, I soon found that I could earn far more "treasure" working than I would ever discover waiting for it to blow past me, so the childhood attraction of that sort of treasure hunting eventually faded away. Although, even now, when I see a bit of paper sticking up somewhere, or a piece blowing down the street, I sometimes can't resist checking it out just for the fun of it.

Now, again, you may be wondering what all this has to do with Internet home business ideas and opportunities. As mentioned earlier, it all relates to dreams and life goals.

I am an advocate for dreaming big, believing in your dreams, and actively pursuing your dreams. I know from personal experience that if you have faith and truly focus on your dreams, you can make them real.

One personal example is my interest in writing. I've been writing for many years. I've always dreamed of being a paid writer. But it wasn't until I took that part of the dream seriously that paid writing opportunities started to materialize.

Another example is a lifelong interest I have had in sales and marketing. I've been dabbling in marketing and promotion for many years and since the advent of the Internet, I've dreamed of developing my own home-based Internet business complete with websites, email marketing campaigns and the whole nine yards. It wasn't until I began to pursue that dream in earnest that I started to experience some satisfying results.

So, my philosophy is "dream big." Don't risk limiting yourself. Shoot for the moon! You might not quite make it, but you will definitely go further and achieve more than you would have otherwise.

I have always dreamed of finding a million dollars, or discovering treasure valued at millions of dollars. Over the years, I've been lucky in finding a few coins and bills. In those instances, it was not the value of the money that excited me, but the simple thrill of discovering it!

While I never gave up on the dream of finding a million dollars, to be truthful, I never really thought it could happen.

Then today, it did! Honestly, I found one million dollars in the mud just outside of our yard. And what a thrill it was!

I saw this paper sticking up out of the ground. As I bent to pick it up I could see that it had the coloring and markings of Canadian paper money. When I pulled it from the mud, it was the right size and texture and had official government signatures in the proper spots. When I checked the denomination, I couldn't believe my eyes - it was clearly marked as a Canadian $1,000,000 bill!

Now, as you may have guessed, Canada does not officially have a million dollar bill! My treasure is counterfeit!

Close examination of the fine print on the front of the bill states clearly that the bill is not to be considered legal tender. Oh, well. It was fun while it lasted and the thrill of discovery and the excitement of realizing a childhood dream remains.

And no matter what, I can still honestly say that today, I found $1,000,000!

Sincerely,
GT
StarrBizz.com

p.s. - I just noticed the serial number on the bill and it reads, in part, JHN316. Also, the very fine print on the back refers to Biblical scripture and principles and the website, www.livingwaters.com

I am impressed: what a unique marketing concept. Internet home business marketers, if you want something that get's attention, take note - consider the appeal of the million dollar bill!

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Saturday, May 3, 2008

From Fear To Faith: One More Reason To Work At Home And Market Online

Horror of horrors! My Internet connection died this morning and the weight of impending techno-isolation nearly overwhelmed me. Then it dawned on me just how much of a blessing an Internet home business truly is.

Copyright © GT Bulmer
http://www.StarrBizz.com

You don't realize how dependent on technology you are until faced with a connectivity dilemma.

My wireless, widescreen notebook computer wouldn't connect to the Internet this morning. I didn't panic. I knew there had to be a reasonable reason.

All lights on the modem were green. Other computer applications seemed to be working fine. I wondered if, during the process of automatic overnight updates, some network setting got changed in my notebook computer.

So, I powered up a desktop computer and ... same problem! No Internet connection!

Work crews were doing some kind of maintenance or installation down the road, so I reasoned that maybe they had disconnected my Internet feed line for some reason. Maybe, if I was patient, the connection would soon come back online.

Well, having learned from past experience not to assume that a service company would automatically know about a disruption problem, I decided to phone my Internet provider to find out what they could tell me. Smart move!

The service tech on the other end of the phone line ran a diagnostic and quickly determined that the local work crew had nothing to do with my connection problem.

Over the next hour, the tech had me jumping back and forth between computers, checking settings, doing diagnostics, and making certain that the problem was not computer-related.

Eventually, we turned our focus back to the modem where the tech instructed me to press the nearly-hidden reset button on the device.

The desktop computer, connected to the modem via a network cable, connected to the Internet immediately! But my wireless notebook would not. The tech then helped me program a new local network, and voila - all of my precious technology was back online!

Whew. What an unsettling experience that was! It left me feeling blind, isolated, helpless.

My first reaction was to wonder what good an Internet home business is, if you can't connect to the Internet or have to worry about losing your connection (although I've never before had a problem with this modem).

But then a great revelation dawned on me: I might get temporarily disconnected, but my online business is on autopilot - it carries on merrily without me!

My ads were still running, visitors were viewing my very best tested and proven Internet home business ideas and opportunities, some were signing up for my newsletter and other freebies, even joining my recommended programs ... and all without me being online or having access to the Internet! How can you beat a business with benefits like that?

I realize that not everybody wants or needs these extra online income streams, but let's face it. An Internet home business provides a great alternative and comforting backup for when other unexpected challenges or "disconnections" occur in a person's life.

I used to fear the failure of my Internet connection. Now, I have complete faith that my online business is looking after my income interests even when local technology lets me down! For me, that's just one more convincing reason to work at home and market online.

Sincerely,
GT
StarrBizz.com

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