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GT Bulmer Web Bizz Blog: March 2008

Friday, March 28, 2008

List Building: Your Key To Internet Success

If your aim is to make money online, list building is vitally important to your success.

Copyright © GT Bulmer
http://www.StarrBizz.com

Gone are the days of Internet Marketing when you could simply blast your message to millions of mailboxes in the hope that some of it would stick. Do that today and you will be quickly branded as a "spammer" and blocked from future communication.

Today, relationship marketing is the trend and list building is the key.

"The money is in the list!" is the rallying cry heard everywhere from leading corporations to home-based business ventures. There's good reason for it. Marketing to your own in-house list is easier, more cost-effective and more productive than cold marketing to the masses.

List building just makes sense - and dollars, too! Whether you work at home or in an office building, there is no excuse for not building a list. Internet technology makes it easy, economical and exceptionally profitable to do so.

List building is simply collecting email addresses of people who are interested in what you have to offer and who agree to subscribe to a no-cost newsletter or service that you email to them at regular intervals. The intervals can be daily, weekly, monthly - whatever you choose.

What are the key benefits of this vital marketing practice?

- Targeted customers: you already know your list will be responsive to other offers you send to them from time to time - the subscribers on your list are pre-qualified.

- No fear of "spam" blocking.

- Immediate delivery of your new offers to a large (and growing) list of people without delay. No waiting for ads to be published.

- Your own instant cash machine! Once your list is large enough, by the law of percentages, every broadcast you send out will produce sales. You are no longer dependent on outside sources for traffic or income.

Let me stress again the value of list building for every person who is in any way involved in marketing, from work at home enthusiasts to big business entrepreneurs and everyone else anywhere in between.

The Sign-Up Form

Generally, a sign-up form (web form) is placed on your homepage and/or your most visited pages. The form invites visitors to opt-in (subscribe) by entering and submitting their name and email address. By doing so, they agree to receive the item to which they subscribed as well as additional offers you may send periodically.

Ideally, the opt-in form should be placed near the top of the page where it will be easily noticed.

Placing it on a page with informative articles or helpful tips can also improve the response. A visitor who values that information will more likely subscribe to your list to get more information and updates.

An alternative to the web form is a pop-up form. The advantage is that the pop-up appears over an existing web page. It can be used then clicked away. You don't have to change the formatting of the page.

More information about web forms may be available from your domain hosting service or by doing a search on the Internet. Some affiliate marketing companies provide such forms to members in their back office tools and resources section.

Incentives To Opt-In

There are a number of ways to entice visitors to opt-in to your list. You can offer an informative newsletter, a free eBook, software or a no-cost email course focusing on your particular niche.

Whatever you offer, it is best if it relates to your website or your marketing focus. After all, you want to be perceived as the expert in the field.

If you do not have the experience or the time to create articles and information products, you can find pre-written resources at private label content sites. One dependable provider that I recommend is InfoGoRound.com. For others, you can do an Internet search.

Autoresponder Helps Manage List, Save Time

You can have your web form automatically send each new subscriber's information to an autoresponder service where you can pre-load a series of newsletters or messages. Once entered into the system, your subscriber automatically receives mailings at prescribed intervals.

I use a double opt-in process. That means that after subscribers submit the web form, the autoresponder sends an email that requires them to confirm their subscription request.

A double opt-in list can take longer to build, but it gives you a more responsive list and prevents pranksters from adding unsuspecting subscribers - something that could land you in trouble.

The autorsesponder service I use is GetResponse.com. For other autoresponder services, you can do an Internet search.

Honor Your Relationships

Today's trend is towards relationship marketing. The most important part of list building is to honor the trust your subscribers have in you. Take care to endorse and recommend only quality products and services. Do not flood your subscribers with "special offers" or you risk getting a "spammer" reputation.

If your aim is to make money online, list building is vitally important to your success. It does take time and effort to get it started, but the reward of having your own targeted and responsive list is well worth it in the end.

Yours in Prosperity,
GT
StarrBizz.com

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Sunday, March 23, 2008

Search Engine Optimization Made Easy

Everybody knows that Search Engine Optimization (SEO) is a critically important key to Internet Marketing success. Wouldn't it be nice if there was a handy step-by-step guide to lead you through the process? Well, I have one and I think you'll agree - the price is right!

Copyright © GT Bulmer
http://www.StarrBizz.com

According to many Internet Marketing experts, the first thing you have to do if you want to make money online is optimize your website. But, how do you do it? Where do you start?

Fortunately, SEO expert Brad Callen has simplified the task in his eBook, Search Engine Optimization Made Easy - and the good news is the eBook is free!

In this eBook, Brad covers everything from choosing the most effect keywords and phrases, to the importance of page rank, how to get listed in Google within 24 hours and even how to skyrocket your website to the top of Google!

Brad also reveals some of the misconceptions surrounding page rank and how to avoid getting penalized - or worse yet, banned - by Google. Additionally, he cautions that if you optimize the wrong keywords, you may never see positive results. In the eBook, he provides a link to free keyword search software and he walks you through the use of the handy resource.

Source code is another very important area covered. By viewing and properly analyzing the source code of competing websites you can discover ways to optimize your site for greater effectiveness. You can apply their shortcomings to your advantage. Brad clearly explains how to do all of this.

He goes on to tell exactly how best to organize your keywords in your website title, where to place keywords on a page, and how to force Google to read your keywords first when scanning your website: the reason why it is important is completely outlined.

This has been just a quick highlight of some of the SEO tips and methods Brad covers in his eBook. The book delivers simple SEO strategies you can put to use right away.

You can find plenty of SEO information and resources elsewhere on the Internet, but if you want a handy all-in-one, step-by-step guide, Search Engine Optimization Made Easy by Brad Callen is an excellent choice.

Get it free by clicking here: Brad Callen's SEO Made Easy - and bonus items! (See bonus items below)

All I ask is that you opt in for my free Internet home business tips newsletter. When you click on the link, you will see that, in addition to Search Engine Optimization Made Easy, there are some added bonuses for opting in:

- Google Adwords Made Easy, eBook by Brad Callen: Simple strategies you can use right away for Adwords success
- Dotcomology, The Science of Making Money Online, eBook by Stone Evans, the Home Biz Guy
- Internet Income Course (valued at $295)
- 100 Free Advertising Exposures

Please note: I use a double opt in system to make certain only those who want to receive my newsletter will receive it. After subscribing, you can opt out anytime by clicking on the opt-out link in every issue of the newsletter.

To receive Brad Callen's SEO Made Easy eBook and all of the bonuses mentioned, please click on the link, provide your name and email address and click the "Free Signup" button. You will then receive an email (should be instant) from my service provider - GetResponse - that asks you to confirm your subscription. When you confirm, you will immediately receive another email with the link to Brad's eBook and the other bonuses.

Click here to subscribe now: Brad Callen's SEO Made Easy - and bonus items!

Yours in Prosperity,
GT
StarrBizz.com

Resource Links:
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Sunday, March 16, 2008

Think and Grow Rich Online

I want to give you - free - an electronic copy of one of the books responsible for my personal achievement and success.

Copyright © GT Bulmer
http://www.StarrBizz.com

The road to financial independence often begins with an inner desire for personal development. Driven by a need to achieve, we are motivated to stretch beyond our limitations and reach for the stars.

My personal journey of self-development began when I could no longer resist that inner calling and I started actively seeking sources that could reveal to me the secrets of success. This was before the advent of the Internet and instant information transfer, so I was forced to draw from the well of knowledge available primarily through the printed word in book form.

My shelves are filled with many of the motivational classics, from Earl Nightingale's Greatest Discovery, to Napoleon Hill's Think and Grow Rich, Dale Carnegie's How to Win Friends and Influence People, Og Mandino's The Greatest Secret in the World, George S. Clason's The Richest Man in Babylon, John Milton Fogg's The Greatest Networker in the World and many others - some of them even a bit more current!

Think and Grow Rich continues to be a favorite. My fading, dog-eared, ink-marked copy still inspires and encourages me regularly with motivational insight and practical advice.

In this book, Hill offers a 13-step guide to achieving lasting personal and financial success. Hill's guide is based on famed industrialist Andrew Carnegie's "magic" formula for success, a formula Carnegie willingly shared with others who, in turn, went on to notable achievement.

To demonstrate key points of his 13-step guide, Hill relates excerpts and examples from the lives of a variety of well-known achievers of his day. In addition to being revealing and factual, the stories are highly inspirational and quite entertaining in their presentation. Hill's style is both comfortable and captivating. Think and Grow Rich is an easy book to read and to this day remains, for me, a valuable reference resource.

Free Think and Grow Rich eBook Can Help You Make Money Online

Whether you want to use Napoleon Hill's guide to build your business and make money online, or you simply want to be inspired and motivated to greater personal achievement, here is how you can access and download a free copy of the eBook.

Click on my Success University link here - Success University, Think and Grow Rich - sign up for the free Success University newsletter ($79 value), and Think and Grow Rich will be one of the numerous free bonuses you will receive just for doing so.

My personal library is filled with books and audio programs. But the rage today is online learning and instantly downloadable electronic media, and that is Success University's focus: they excel as a leading online provider of educational and motivational programs and courses, offering many adult certificate programs.

For anyone interested in earning a little extra monthly income, there is also a Success University marketing opportunity that is very appealing.

However, if all you want is the free Think and Grow Rich eBook, that's okay, too - go for it!

Click here now: Success University, Think and Grow Rich

Yours in Prosperity,
GT
StarrBizz.com

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Friday, March 7, 2008

Article Marketing: A Must For Every Business

Few people question the power of the written word, yet many business owners, online and off, seem to overlook the positive impact article marketing can have on their bottom line.

Copyright © GT Bulmer
http://www.StarrBizz.com

It makes no difference if your business is strictly online, or if you run a traditional brick-and-mortar business and use a website to promote it, you need to market your business with articles. If you don't, you are missing some great promotional opportunities.

While article marketing should never be used to replace regular advertising, it can certainly produce as much value as paid ads, especially when applied consistently and with a focus on providing meaningful content. In fact, there are a few areas where article marketing excels over paid advertising.

First, paid advertising is an unavoidable expense that can drain your marketing budget. Article marketing is free! So, why not balance the two? Create a blend of ads and articles that complement each other while promoting your business. Invest a few hours each week writing at least one article and submitting it to online publications and article directories - and watch your popularity and your profits rise.

Second, article marketing brands your business, and it does so in the most positive of ways. Paid advertising sometimes comes across as a blatant attempt to part people from their money. In contrast, an article offering meaningful, helpful content is appreciated and demonstrates your interest in providing more than just something for sale. Everybody knows that not every person who reads the article will become a customer. That shows how you are willing to go the extra mile, to give something for nothing, regardless of whether or not it produces a return. This brands your business in a positive way that will help you become better known in a shorter period of time.

Third, while paid advertising may simply tell the world that you have something for sale, article marketing establishes you as an expert and a trusted resource for information and insight. If you don't feel knowledgeable enough to be considered an expert, that's all the more reason to dive right in and start your article marketing campaign right now! Trust me, if you commit to researching and writing at least one article per week, you will quickly become an expert in your field compared to the average person and your confidence will soar.

Fourth, writing articles is more than just putting words down on the page. Remember what I said at the beginning about the power of the written word? Communication skills are absolutely the most valuable skills you can ever learn, and the exercise of writing one business article a week will help you develop those skills. The more you write, the more you will learn how to relate to people and get your message across in a friendly, personal tone. Readers recognize and remember that.

Fifth, article marketing creates back links to your website. Back links are valuable because they help boost your rankings in the search engines. The more back links you can create, the better. It all serves to attract more attention to your website.

As effective as article marketing can be to the success of your business, it should never be used as a substitute for good, old-fashioned advertising. Lasting success in any business is dependent on a balanced cross-section of marketing methods and practices. Article marketing is just one important piece of the overall puzzle.

You can do a search online to find article directories and publications that accept articles. Additionally, most publishers allow you to include a resource box at the end of the article where you can include a brief note about you, your business or your website, plus web links to your site or relevant sales pages.

A final note: article marketing does require persistence and patience and, as with any endeavor, success rarely happens overnight. The best thing you can do is commit to a weekly writing schedule, stick to a goal of submitting at least one article per week, and when results start to roll in, don't stop there! Keep marketing those articles to multiply your success.

Yours in Prosperity,
GT
StarrBizz.com

Resource Links:
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Tuesday, March 4, 2008

Making Money at Home Just Got Easier

Thinking about starting a home-based Internet business, or looking for ways to accelerate your existing business? The International Association of Home Business Entrepreneurs can help. Get FREE bonuses worth $1,000 just for looking!

Copyright © GT Bulmer
http://www.StarrBizz.com

It can be tough trying to find your way through the confusing maze of Internet marketing. So much to learn and so many "experts" willing to take your money to show you the guaranteed path to overnight success.

I am an enthusiastic promoter of lifelong learning, so I welcome the challenges of learning new skills and improved marketing methods. Even so, I still get frustrated when trying to find answers to marketing problems - especially when the leaders and "gurus" can't agree on key issues.

Through all of this, I have come to two conclusions:

1) The more you learn, the more you realize there is yet to learn - it never ends!

2) In marketing there is no one single solution to any particular problem. There are simply a variety of solutions to choose from and it's up to you to choose the best solution to fit your situation.

They say there is safety in numbers. It's better to face challenges and make important decisions with the backing of a support group of peers than to try to do it all on your own. Fortunately, there are several marketing organizations on the Internet that can help you make better business decisions.

One such group that I recommend is the International Association of Home Business Entrepreneurs (IAHBE). The IAHBE champions the home-business lifestyle and provides its members with a multitude of resources designed to achieve maximum home business success.

Click here for complete IAHBE benefits and details

As a member of the IAHBE, you receive benefits that include a home business book-of-the-month, home-based business articles on making money at home and how to make money online, audio seminars, magazine-of-the-month, monthly freebies, special offers and much more. It is truly a value-packed membership that connects you with marketing leaders and thousands of like-minded home business enthusiasts.

New members also receive a fantastic IntroPak that, in addition to other goodies, includes certificates redeemable for over $1,000 in FREE bonuses (a small shipping and handling fee is required on some items). When you join, there is a 30-day, money-back guarantee - and you get to keep the bonuses!

Click here for complete IAHBE benefits and details

Making money at home doesn't have to be difficult. With the right Internet home business ideas and the right marketing support group, you can do it - you can navigate the online maze and successfully accelerate your home business income.

Thanks to the IAHBE, making money at home just got a little easier! That's why I recommend the International Association of Home Business Entrepreneurs.

Click here for complete IAHBE benefits and details

Yours in Prosperity,
GT Bulmer
StarrBizz.com

Resource Links:
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Reverse Funnel System - Fully Automated!
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http://www.StarrBizz.com/recommends/PlugInProfitSite
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