Search Engine Optimization (SEO) is a big thing for any Internet marketer trying to rank well in the Search Engine Results Pages (SERPs). We all focus on positive SEO, but what of the Search Engine no-no's? © GT Bulmer
http://www.StarrBizz.comLike many Internet marketers and
home based Internet business enthusiasts, I work at improving my SEO knowledge and practices on a regular basis. Typically, I try to apply new, positive SEO techniques that I become aware of as quickly as I am able.
But there are also a few
SEO no-no's that a good webmaster needs to be aware of that could do their web site and SERP standings harm if they aren't careful.
This is not a complete list, but it gives a few examples of things to watch for:
- Keyword Spamming: Experienced SEO practitioners know the importance and value of selecting the proper keywords and then sprinkling those keywords throughout the text on the web page. However, loading the page or "stuffing" it with too many keywords might actually do more harm than good. Use a keyword density tool to adjust the number of keywords accordingly.
- HTML Errors: A few HTML errors on your website won't be much of a problem, but too many errors on your web pages could prevent your site from being indexed. Use a website validation tool to check for HTML errors on your site.
- Flash Intros: Search engines cannot understand flash technology, so while flash movies on your home page may enhance the look and image of your site, they may also prevent it from getting the search engine rank it deserves. A text-based home page is recommended.
- Linking to Bad Neighborhoods: If you link to a site that has been penalized or banned by the search engines, your ranking can be negatively affected. Check the quality and appearance of a site first, before linking to it. Also, check to see if it is indexed in Google. Visit Google.com and enter "site:http://www.example.com" where example.com is the site that you want to check.
- Spamming on Forums and Blogs: Forums are a great source for information and inspiration and they can be another way to get backlinks, via your forum signature. Commenting on blogs can also be a source of backlinks. However, whether in forums or in blog comments, it is important that you respond thoughtfully and in a way that supports or contributes to the topic. Otherwise, your comment may get deleted or you may develop a reputation as a spammer.
If you are an Internet marketer or
home based Internet business enthusiast interested in improving your
Search Engine Results Page rankings, be sure to
expand your SEO knowledge and practices, focus on the positives, but
be aware of the SEO no-no's you need to watch out for.
Sincerely,
GT Bulmer
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