Effective Search Engine Optimization (SEO) begins with choosing the right Keyword Phrases to attract targeted prospects. Internet Home Business marketers who focus on the use of proper Keyword Phrases enjoy the most online marketing success.© GT Bulmer
http://www.StarrBizz.comAs a continuing student of
effective SEO practices, I try to spend some time each week learning and applying effective SEO techniques to enhance the visibility of my
StarrBizz.com Internet Home Business opportunities website in the
Search Engine Results Pages (SERPs).
The first thing I learned about SEO was that your
keywords must be relevant to your website. Visitors who have found your site via a search engine are looking for something in particular and you don't want to disappoint or discourage them or you will quickly lose them.
The second thing I learned was that you need to choose a
keyword phrase that gets a reasonable number of searches each month, but not a phrase with too much competition.
Your goal is to have your website appear on the first page of search results with a phrase that a good number of people are searching for, but if that phrase is too popular with other
Internet Marketers, your chances of making the first page are reduced.
It can be quite a balancing act to find the
right keyword phrase, but tools and resources are available to help make the process easier.
One
popular keyword phrase tool is the free
Google Adwords Keyword tool. This resource will help you get an indication of the number of searches there are each month for your
desired keyword phrase, or for any alternative phrases you want to check. In fact, the tool will give you alternative phrases.
My SEO mentor,
Suzanne Morrison, says that depending on your market, she does not recommend choosing a
main keyword phrase that drops below 2,000 searches a month.
To test how much actual competition a particular keyword phrase has, you can type it into the search engine with quotes. Suzanne does not recommend using a keyword phrase where the number of competing sites is over 100,000.
"Anything under 1,000 should be easily achievable," she adds, and
"anything in between should be achievable with some work."After choosing your
keyword phrase, type it into a search engine (no quotes) and check out the first-page competition. What do you think? Can you compete? Is it worth working towards using the keyword phrase you have selected?
Other factors to be considered in your decision are the number of backlinks the top competitors have and how well they have optimized their websites using the keywords in their page title, page headline and throughout their web page; also, whether or not they are a popular authority site or a major company.
One thing to note is, even if they have more backlinks than you, you may still be able to compete with them if they are lacking in their
keyword phrase optimization.
Here is another handy tool that I use regularly to check the number of backlinks my
Internet home business opportunities site has and my competitors have:
Marketleap.com Link Popularity CheckSearch Engine Optimization is an important practice for any
online marketer looking to gain an advantage on the Internet.
Proper research and use of Keyword Phrases is vital to your
Search Engine Optimization efforts. When you apply effective SEO to improve your ranking in the
SERPs you attract more traffic to your website and you enhance the profitability of your
proven Internet home business ideas and opportunities.
Sincerely,
GT Bulmer
www.StarrBizz.com - Internet Home Business Ideas and OpportunitiesYOUR COMMENTS: Want to leave a comment about this blog post, or read comments from other visitors? Click on the post title, then scroll down the page to find the "Post a Comment" button.NEW SEO RESOURCE!
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