Some people say that Email Marketing is dead. That's not true. Experienced online marketers and home based Internet business entrepreneurs know that Email Marketing has simply evolved.

© GT Bulmer
http://www.StarrBizz.com

In the early days of the Internet, Email Marketing was the thing: many marketers got hold of large email lists and proceeded to blast sales messages to the targets like there was no tomorrow.

The process was new and novel and the unsuspecting recipients didn't know how to respond to the deluge.

Two things happened in those early days:

1) Because the email marketing process was successful in generating sales, it spawned an industry of bulk email service providers willing to beg, borrow and steal email addresses from wherever they could.

2) The scammers and spammers took to bulk emailing like flies to ... well, you know, and what started out to be a great system of global communication quickly turned into a nuisance and an annoyance for many people.

Then the transition began. Consumers became experienced and wary; technology improved; email filtering became much more sophisticated; and legitimate online marketers and home based Internet business entrepreneurs began to suffer at the expense of less ethical marketers.

Fortunately, where there is a will, there is a way and responsible, respectable Internet Marketing leaders lead the way to a new evolution in effective Email Marketing.

Permission-Based Email Marketing

Permission-based email marketing is the way to go these days. It allows legitimate home based Internet business people to market their products and services and it gives the consumer control over what they receive and when.

Basically, permission-based email marketing means attracting interested prospects who willingly sign up, opt in or otherwise request to be added to your list before you ever send them anything via email.

There are variations on this sign-up process, but the system I like best is the confirmed opt-in process where they first sign up, indicating their interest, then they respond to a follow-up message where they confirm their interest. This assures that you get only the most serious prospects on your list and it prevents a third party from adding someone to your list without their permission.

Prospects may sign up for a newsletter subscription, for information updates, for a serialized ebook or training course. It depends on what the marketer is offering. When they sign up, they understand they are giving permission to the marketer to send them additional updates and offers periodically.

Permission-based email marketing helps you maximize your conversion rates and build customer confidence. You still get people who sign up, forget they did it or forget why they did it and ask to be removed. But generally, the confirmed opt-in process increases your chances of sales success and reduces the risk of sending something to someone who doesn't want to receive it.

Online marketers promoting products, services and home based Internet business ideas and opportunities of all kinds use permission-based email marketing to respect their prospects and assure their own ultimate success. Email Marketing lives ... if you learn to do it the right way.

Sincerely, GT Bulmer
www.StarrBizz.com - Internet Home Business Ideas and Opportunities

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Resource Links:
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To find GT's best Internet Home Business ideas and opportunities
and Work at Home resources visit:

* http://www.StarrBizz.com - Internet Home Business
* Reverse Funnel System - Fully Automated!
* StarrBizz.com recommends Plug-In Profit Site
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Labels: email marketing, home based internet business, work at home

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