If you want to stand head and shoulders above other online marketers and purveyors of Internet Home Business ideas and opportunities, you need to position yourself as a Professional Problem Solver.© GT Bulmer
http://www.StarrBizz.comThere have always been various schools of thought on how best to market your products, programs and services to get people to buy.
Some recommend going for the soft sell: develop a relationship with your prospects, casually win their confidence and respect, and eventually they will buy something from you.
Some recommend the hard sell: don't beat around the bush - get right up in their face, rub in the reasons why they'd better buy it now and demand the order!
If you expect to achieve sales success with any kind of online marketing or
Internet Home Business, you need to strike a balance between these two extremes.
You want to build your image as a marketer who values and respects prospective customers. But you also need to get the right message in front of your prospects as quickly as possible.
There are two aspects of the selling process that I think many
Internet Marketers may fail to place proper importance on.
First, they are so focused on convincing the prospect why THEY think the prospect should buy their product, program or service that they neglect to look at the issue from the prospect's point of view.
Second, they are so focused on presenting all the "amazing" features and benefits, they forget to ask for the sale at the end. An effective salesperson lays it all out, then tells the prospect exactly what to do next,
how to place the order.
In yesterday's blog post, I touched on the concept of "problem and solution marketing" - where you identify your target market, determine what types of problems they may be seeking solutions for, then offer them the
best solution to fit their needs. In other words, you become a
professional problem solver.
To do this, you need to properly understand your prospects and their needs, you need to
know that your solution is the right solution for them, and you need to get this message across to them in words that are
meaningful and relative to their interests.
And you need to TELL them to buy it NOW and tell them how. Create a sense of urgency,
immediacy.
You don't want to leave them with an open ended suggestion, like "If you're ever in the market for (product, service), please keep me in mind," and hope they actually do remember you at some distant day in the future.
Rather, use words to remind them of the pain of their problem and how your product will solve it quickly and that they should click to buy it NOW while the product is still available, or still available at this low price.
Bottom line: show your prospective customers that you understand their needs, respect their interests and can provide effective solutions to their problems right now.
Position yourself as a
professional problem solver and you will enjoy sales success with whatever
Internet Home Business ideas and opportunities you promote as the basis of your online marketing efforts.
Sincerely,
GT
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