I have never been a fan of films based on comic book characters. But the release of The Dark Knight made me realize some things about marketing and Internet Home Business ideas and opportunities.© GT Bulmer
http://www.StarrBizz.comI am not promoting
The Dark Knight, the latest instalment in the "Batman" franchise. I haven't seen the movie and cannot comment on it.
In fact, when the movie came out recently, I groaned. Who needs yet another
Batman movie? Haven't there been enough of them already?
Apparently not:
The Dark Knight is setting box office records.
That got me thinking about marketing in general and
Internet Home Business marketing in particular.
The Dark Knight is capitalizing on two very important, but very basic marketing concepts:
1) Give 'em what they want
2) You don't have to reinvent the wheel
The fan base for
Batman movies and action flicks is obviously quite substantial. Fans have proven that they will eat up the
Batman movies if they are written and directed well, employ popular actors and catch the attention of the mass media.
In other words, a significant segment of society is interested in
Batman, so while that interest lasts,
give the people what they want!And the formula is simple: you don't have to reinvent the wheel - simply update the story line, the dialog and the visual graphics to appeal to contemporary society, and away you go!
I see Internet Marketing in the same light.Significant numbers of people worldwide are interested in good, solid
Internet Home Business ideas and opportunities. Recognizing this,
smart Internet Marketers observe the trends and look for programs, products and services that will have appeal to the masses.
Of course, there are new marketing programs and services being introduced every day. Some make it. Some don't.
Internet Marketing newbies sometimes fall into the trap of thinking they have to come up with something new and exciting, but they don't have to. Until experienced, they can build their
online business with tried and true products, programs and services.
If a newbie has a creative bent and is inspired, they can apply it to their advertising efforts: revise or update existing ads, websites, lead capture pages, etc., to be more contemporary, exciting or appealing. Present the old, proven programs with a new, relevant twist.
Biff! Bam! Pow!The "Batman" franchise is an old, proven program that keeps getting rejuvenated with new, relevant twists.
I was never much of a comic book fan, but I do remember the old
Batman television series featuring Adam West as
Batman. That was my favourite TV show of the day. I liked the action and the music and thought it was cool how they splashed the screen with flash graphics saying words like
Biff!,
Bam! and
Pow!I probably won't watch the
newest Batman movie,
The Dark Knight, until it comes out on DVD.
But I will take inspiration from the success of the
Batman franchise and see how I can apply the marketing concepts to my
Internet Home Business efforts. You can, too.
Sincerely,
GT
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