The word "sticky" might sound icky, but when it comes to your Internet Home Business website, there's nothing tricky about it. It's just plain good marketing!

© GT Bulmer
http://www.StarrBizz.com

I have seen the word "sticky" used in Internet Marketing in relation to how well a website holds the attention of a visitor and makes them want to return to the site again and again. So, in that respect, a "sticky" website is obviously a good thing!

If you are interested in improving your Internet Home Business and your sales, you will want to learn and apply ways to help make your website sticky. Here are a few tips I have come up with while looking into this valuable aspect of online marketing.

Original Content Updated Regularly

This is my #1 recommendation and the one I am currently working to develop on my own homepage! Give your visitors content they can't read anywhere else. I'm not saying all your content has to be 100% original, but a portion of your website should have original information and you should update or change that information regularly. People will usually read information they haven't read before.

News

Supply news stories related to your website niche or topic. People want current and up-to-date news. If you can be their first source, or if you can present current news items in a unique or entertaining way, they will become repeat visitors to your website.

Free Stuff

People love to get free stuff - I know I do! List free stuff on your website. It could be things you have developed, or items you get from other sites that you are authorized to give away or sell. It could be software, services, sample products, e-books etc. The freebies should be related to your website topic. Keep the freebies coming and your visitors will return regularly.

Polls

I like this one because you get so many interesting perspectives. Hold an interactive poll on your website. On your homepage, ask visitors a poll question. If you don't have a message board at your site, have them e-mail their vote or opinion. People love to give their two-cents worth. They would also like to see the results posted - another great item of content for your homepage that can be updated regularly!

Quizzes

Here is a fun one - and educational, too! Give your visitors a quiz or a series of trivia questions. Post the correct answers weekly on your website. The people who participate will want to come back to your site to see if they were right. Who knows, maybe they will even link to your site so THEIR visitors can have some online fun, too!

Jokes

While on the topic of entertainment, why not give your visitors a little humor now and then? Internet Home Business doesn't always have to be so serious; tell your visitors a joke. If they associate your website with being happy they will visit again and again. Just remember to keep it reasonably short and definitely family friendly and non-controversial.

Hey! Here's one I just made up: Why did the home-based chicken cross the WWW Information Superhighway? Because she wanted to lay it online! (Groan. I know, I know.)

Prize Drawings

Here's one more kind-of-fun one: Hold an ongoing prize drawing on your website. The prizes should be something of interest or value to your subscribers and, again, something related to your topic or niche. Most people who enter will continually revisit your website to get the results.

Directories

Tell your subscribers about other websites related to your website niche or topic. The sites should be interesting and helpful: be sure to check them out thoroughly before recommending and linking them. Become your readers' website directory and they will come back. Just a word of recommendation, when you add their links be sure to set up the code so they open into a new browser page - you don't want to send your visitors away and lose them entirely!

Internet Home Business is all about attracting visitors to your website, holding their attention while you present your offers, and giving them a reason to want to return again and again.

If you use some of the ideas I have given you today, you will soon have a sticky website that is the envy of other, less informed Internet Marketers.

Now, it's back to work on that silly Internet chicken joke!

Sincerely,
GT
StarrBizz.com

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