Blogging is a popular way to promote Internet home business ideas and opportunities, but whenever you hear about blogging, you also hear about pinging: what on earth is a "Ping"?Copyright © GT Bulmer
http://www.StarrBizz.com When I first began my home-based Internet business, nobody had to tell me the value of using blogs (Web Logs) to promote my ideas and opportunities!
As a writer and home business enthusiast, I appreciated learning everything I could about marketing and promotion on the Internet. Blogging naturally captured my attention because I love writing.
However, every time I read something about blogging, "pinging" was also mentioned. Well, I still don't completely understand the technology behind pinging, but I do know the value of it and today I hope to give you a little insight and a lot of encouragement to "do the ping thing" every time you post new information to YOUR web log (blog)!
First, what is a "ping"?
Very simply, a ping is a quick and convenient way to tell search engines that you have either created a new blog post or have updated an existing blog post. In other words, a ping is a message sent to a ping server telling it that your blog now has new content.
If you want to win favour with the search engines (and as an Internet marketer, you definitely do want to do that), "pinging your blog" every time you add new content is very important. Search engines reward you for adding new content regularly. Pinging helps to quickly let the search engines know that you have done it.
A word of caution, though - only ping when you have actually added new content or have made significant changes to existing content. If you ping too often with no new content or no significant changes, you could be penalized or even blacklisted as a "splogger" (spam blogger).
For example, if after drafting, posting and pinging a new message, you go back and make a few corrections, do not ping that same post a second time. Ping it only once unless you change it quite significantly.
Many blog services have a built-in pinging option. Check the service you use to find and set the options that best serve your needs.
You can also go to ping server sites and manually submit your blog. I prefer to use
Pingoat.com and
Autopinger.com. These servers notify a long list of other ping servers that your blog has been updated. If you use both of these services, I recommend not pinging the same sites on each of their lists. Only ping in the second service the sites not pinged in the first service you use.
Visit Pingoat and Autopinger to see their lists of dozens of other ping servers, or do an Internet search to find ping servers or more information on pinging.
Pinging is one way to quickly get your blog message out to the masses.
If you are going to use blogs to help promote your Internet home business ideas and opportunities, why not give the ping thing a fling and see what it can do for you, too?
Sincerely,
GT
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